Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, (SEMPO) SEM methods include: search engine optimisation (or SEO), paid placement, and paid inclusion. Other respected sources define SEM as the practice of buying paid search listings.
At Images we have spent many years studying SEM and have devised a range of services that will fit any company’s marketing mix and budget.
Gain access to detailed reports showing your visitor trends. Learn where they come from and on which pages you are loosing your traffic. An important page of any online marketing campaign is being able to monitor the results. At Images we use the a combination of in-house tools and packages such as Google Analytics to provide you with clear tangable results.
For useful tips on marketing be sure to check out our blog’s marketing posts.