The Images Group are delighted to announce the launch of their ‘Power Marketing’ service.

The Power Marketing system is the culmination of knowledge acquired through 14 years of research, seminars and in-depth training for some of the World’s leading Internet Marketers. Using this knowledge we have developed a system that really delivers results for website owners very quickly and consistently. Since putting together the system we have tested it thoroughly ‘in the field’, taking several websites in different sectors that were not performing to their potential and ran them through our ‘Power Marketing’ systematic process.

The results were amazing; within days website pages that were previously unranked in Google, shot up the rankings, some appearing on page one of Google.

In all cases the visitor traffic to the websites dramatically increased and our award-winning analysis package identified precisely where the traffic was being generated, showing which keywords were the most favoured and which areas of the websites needed additional tweaking.

We have now fully refined our ‘Power Marketing’ service, and are now ready to launch this service formally.

If you want your website to perform to the max, then one of our custom-designed ‘Power Marketing’ packages is for you.

How Does It Work?

The Images Group emarketing team will analyse your site, your market and your current marketing methods, and devise and implement a bespoke package of marketing initiatives designed to improve the performance of your website. The initiatives will vary depending on the results of our assessment, but they will all have the same aims – to increase relevant visitor traffic to your site. We say relevant, because it is quite easy to drive unqualified traffic to a website. What we need to do is to drive visitors that are interested in the type of products and services that you provide, greatly increasing the chances of a profitable transaction occurring between the qualified visitor and your company.

That is the USP of our ‘Power Marketing’ system – driving qualified buyers to your site when they are ready to buy.

What Services Could be Provided?.

The services we provide vary according to needs of the clients, but a sample Power Plan is given below:

• Initial research into keywords
• Competitor Analysis Report
• Key Market Analysis
• Benchmark Scan to establish company's position on internet
• Set Up Monitoring with In-House Software
• Install Google Analytics tracker & integrate with AdWords if required
• Set up external Blog
• Implement Data Capture for Remarketing

Timeline: Month 2

• Modify page content to match profile of report analysis and new target keywords
• Analyse results against keyword profiles
• Set up site scan to monitor results
• Adjust and optimise individual pages on the website.
• Review the site performance against statistical reports
• Implement changes to page URL paths - create Search Engine Friendly Pages for better keyword placement – requires back-up of current site, installation of third party module to generate search engine friendly pages.
• Research appropriate directories for potential listing, make recommendations to client
• Research, devise and implement link strategy
• Carry out site audit to analyse effectiveness of site structure, visitor navigation paths, exit pages, bounces
• Produce month end reports on traffic trends and effectiveness of pages

Timeline: Month 3

• Continue results analysis, producing appropriate reports for comparison, analysis and action.
• Produce month-end reports on traffic trends and effectiveness of pages
• Look for improvement factors on site; update pages/content as appropriate
• Implement brand monitoring systems to monitor and protect brand reputation.
• Continue SEO/SEM initiative

Social media marketing describes the use of social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, Xing, ecademy, blogs, LinkedIn, Facebook, Flickr and YouTube.

In Internet marketing terms, social media refers to a collective group of web properties whose content is primarily published by users of the property or content and not by the employees or owners of the property. As an example, the vast majority of video on YouTube is published by non-YouTube employees.

The Images Group have been using social media marketing for the past four years and have experimented with all of the major, and many of the minor, applications to determine which are the most effective to deploy.

It is becoming increasingly clear that social media marketing is a very important marketing tool in today’s fast-moving online environment; the growth of the microblogging monster Twitter, bears testament to that. Used by most of the large corporations, Twitter has quickly established itself as the social media darling of the online world.

In July 2009 the Images Group ran a sold-out seminar introducing the use of social media as a corporate tool and will be running four more before the end of 2009.

Some comments from the last event:

For further information on social media marketing please email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us on 0191 519 7278 (or follow us on Twitter: @imagesgroup)

Why Use Social Media Marketing?

Social media marketing has three important aspects:

(1) Creating buzz or newsworthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work; it replicates a message through user-to-user contact as opposed to paid for advertising.

(2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Facebook, for example are great promotional vehicles, but these pages can be cross-promoted in the other social media outlets to provide real viral growth.

(3) It is interactive and conversational. Social media marketing is not fully controlled by the organisation as it allows for user participation, interaction and communication. Done correctly with due respect to the community of users, social media marketing can have tremendous benefits to the user. Done badly it can have catastrophically damaging consequences.

According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations."

Social media’s growth has been phenomenal and the consensus is that it is here to stay, but as it is still in its infancy the correct methodologies and usage of the medium are still very much in a trial and error stage.

The important thing is to get it right first time and understand that all of the Social Media tools that you use are inextricably linked.

Be congruent, be respectful and always, always be aware that you are on a Global stage!

Social Media is no place for shrinking violets.

emarketing, or Internet marketing is the marketing of products, or, services over the Internet.

The Internet is capable of taking products and services to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to, such as, the Internet, e-mail, and wireless media, but also it includes management of digital customer data and electronic customer relationship management systems.

Internet marketing ties together creative and technical aspects of the Internet including design, development, advertising, and sales.

Business models

Internet marketing is associated with several business models:

• e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)
• Publishing — this is the sale of advertising
• lead-based websites — this is an organisation that generates value by acquiring sales leads from its website
• affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owners of the product normally provide some marketing material (sales letter, affiliate link, tracking facility).

There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign.

Advantages of emarketing

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through traditional advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers.

Because of the complexity and customisabilty of emarketing, it is important that the company who you rely on to deliver your emarketing is familiar with and understands all of the elements that link together to create a structured emarketing campaign that is both effective and sustainable.

At the Images Group we have the experience and cross-sector experience to devise and implement an emarketing campaign that will fit both your needs and your budget.

Contact us now on 0191 5197278 or email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it to see how we can help with your Internet Marketing needs.

Natural or organic listings are key factors to the success of any internet -based company, but the complexity and rules-based algorithms employed by the major search engines can be daunting to companies  wishing to improve their qualified visitor traffic volume. It is important that the traffic arriving at your site is sufficiently filtered and targeted that conversion rules can be applied. Drawing masses of traffic to a site is relatively easy, but bringing 'hungry' visitors to your site, visitors who are there because they are ready to do business is a step-by-step, carefully planned process, of which Search Engine Optimisation is merely a part.

Let us help develop your overall strategy, improve your qualified visitor ratio and then watch your profits soar.

Read about one of our clients in the search engine optimisation showcase.

Feel free to view our Search Engine Optimisation Process Map for an interesting look at what goes on when we're busy optimising a site.

Visit our blog for hints and tips on optimising your site for the search engines.

Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, (SEMPO) SEM methods include: search engine optimisation (or SEO), paid placement, and paid inclusion. Other respected sources define SEM as the practice of buying paid search listings.

At Images we have spent many years studying SEM and have devised a range of services that will fit any company's marketing mix and budget.

For useful tips on marketing be sure to check out our blog's marketing posts.

Pay Per Click campaigns can add thousands to your bottom line - and done incorrectly can also cost you thousands. At Images we have spent days with PPC experts, watching how they build, maintain, monitor and amend campaigns. From creation to monitoring, Images can help. We have a huge resource of cutting-edge tools and strategies that, when used in tandem will maximise your Pay Per Click Campaign spend, and we use the most advanced analytics programmes to track and monitor your campagns, ensuring maximum bang for the pound spend.

By integrating Google's Adwords and Analytics, we have the expertise to maximise and analyse your online spend ensuring that you pay only for the results you want.

Call us now on 0191 519 7278 to disucss how Images can attract hungry customers to your site - customes who want to buy fom you!

Social media - Facebook, MySpace, YouTube, Viddler - these are only some of the the new kids on the block. While they haven't yet reached their full potential as marketing tools, thier usefulness cannot be underestimated. Do you tweet? Well you should and at Images we can show you how and tell you why.

Find out more on our blog, where you can find out know when our next Social Marketing on the Internet event is being held.