The following video short includes a selection of some of the recent logos we have designed for our clients in the North East.

We begin by talking with our clients and finding out what their business is all about. We then sketch a number of ideas before producing a series of designs on several sides of A4. These are then shown to the client and together with feedback a final design is selected. For some this is an easy process but for others it can mean revisiting the same idea and producing many more variations.

Electronic Commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily with widespread Internet usage. The use of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.

A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.

Electronic commerce that is conducted between businesses is referred to as business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market). Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com.

Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

The scope and variety of ecommerce packages is huge, and can range from free, open-source packages such as OS Commerce to extreme high-end bespoke packages costing hundreds of thousands of pounds.

Generally speaking, the more you pay, the more sophisticated and secure the systems are, but the scope and variety of the packages available can be bewildering. This is where we can help. Depending on your ultimate aims, your product types, target markets and budget, the Images Group can recommend, build, configure and install an ecommerce solution that is perfect for your needs, giving you the control, security and of course payment systems that suit your business model and budget.

We have worked with scores of companies, providing ecommerce facilities and services and we know that we can create the perfect package for your needs.

Call The Images Group on 0191 5197278 for more details or email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it and we can source the perfect solution for your business.

Web site creation is not just a simple matter of creating a few pages, linking them together and then firing them off to the World Wide Web – and then waiting for the visitors to arrive.

We have posted an article called ‘Everything You Wanted to Know About Web Site Creation But Were Afraid to Ask’ that is an in-depth overview of just how much you need to think about when setting up a website. Clicking on the blue, underlined link will take you to the article.  It is lengthy, but a really good introduction to the way websites are created and published and could answer some of your nagging doubts about website creation.

The considerations required to build an effective website that has positive benefits to the site owner are enormous: and here at Images we have cracked the Magic Formula for web success.

The way we approach a website build is quite unique in the industry as a whole, because before we even start a project we insist on beginning with the client outcomes in mind; i.e. before we build, we assess, analyse and create a flowchart for the client to agree the specific steps.

Because our process is specifically designed for each client and is something we have devised after 14 years in the business, we do not wish to disclose our methods publically.

Our systems have taken some years to refine and we do not want them to be copied by other design companies, who would not have the necessary back-end resources or expertise to make these systems run effectively.

The Images Group apply holistic methodologies to their working practices, where we examine and incorporate all elements of the process -  design, functionality, marketing, purpose, outcomes and monitoring -  to achieve the desired end result.

All clients have different needs and we take the time and make the effort to ensure that what we provide meets these needs. And because we make sure that you have the right data about how your website performs, the results we achieve for you are trackable and measurable.

After 14 years we like to think that we know what we are doing! But don’t take our word for it, view some of our testimonials from satisfied customers on the  testimonials page.

An call us soon on 0191 5197278 or email us This e-mail address is being protected from spambots. You need JavaScript enabled to view it for your web design requirements.

The Images Group; outstanding Service, outstanding results.

Images know that everybody is different and have different needs, so we tailor our websites to the clients needs. We often take the risk of offending our clients by telling them that what they are asking for is not for them and we will not undertake any projects that conflict with the basic rules of a good website; fast loading, valuable content, visitor stickiness and ease of use. Your website has a purpose and we will work with you to uncover its true purpose, whether it is to generate profits, to inform or to entertain. This will be reflected in the final design and must be a part of your brand that you sit comfortably with.

The functionality of your site will determine the compexity of its underlying 'mechanics'. Many clients want the full control of a full-blown content management system that enables them to make every textual and image change on the site; others require a level of complexity than cannot be easily managed by the client - where possible in these cases we offer a dual control system where clients can make the day to day updates but leave us to manage the database and ordering systems. The choice is yours.

The best website is never finished - it develops in an environment of continuous improvement, constantly evolving, constantly offering the highest level of visitor interaction.

Images spend considerable amounts of time and money keeping up to date with the latest developments and keep their clients informed of new systems and techniques that can improve their website performance and usability. Why compromise? Use Images for your website development and you know you will be among  leaders in technologically-advanced websites. However, we will not use untried technology simply because it is new; we will only use stable components and fully-tested and proven systems on our clients' sites.

Support is a key issue in web development; as websites become an essential arm of the business, it is vital to keep this business element 'alive and well', so at Images we offer a range of support packages to ensure the integrity and security of your website. As maliciious attacks become more commonplace, it is important that your website is kept as secure as possible, and our support packages ensure that you have the most up-to-date software available to run your site and the latest security patches installed to ensure its impregnability. We also operate a regular back-up system to insure against catastrophic loss, maintaining the integrity and replacability of your online data.

The Images Group are delighted to announce the launch of their ‘Power Marketing’ service.

The Power Marketing system is the culmination of knowledge acquired through 14 years of research, seminars and in-depth training for some of the World’s leading Internet Marketers. Using this knowledge we have developed a system that really delivers results for website owners very quickly and consistently. Since putting together the system we have tested it thoroughly ‘in the field’, taking several websites in different sectors that were not performing to their potential and ran them through our ‘Power Marketing’ systematic process.

The results were amazing; within days website pages that were previously unranked in Google, shot up the rankings, some appearing on page one of Google.

In all cases the visitor traffic to the websites dramatically increased and our award-winning analysis package identified precisely where the traffic was being generated, showing which keywords were the most favoured and which areas of the websites needed additional tweaking.

We have now fully refined our ‘Power Marketing’ service, and are now ready to launch this service formally.

If you want your website to perform to the max, then one of our custom-designed ‘Power Marketing’ packages is for you.

How Does It Work?

The Images Group emarketing team will analyse your site, your market and your current marketing methods, and devise and implement a bespoke package of marketing initiatives designed to improve the performance of your website. The initiatives will vary depending on the results of our assessment, but they will all have the same aims – to increase relevant visitor traffic to your site. We say relevant, because it is quite easy to drive unqualified traffic to a website. What we need to do is to drive visitors that are interested in the type of products and services that you provide, greatly increasing the chances of a profitable transaction occurring between the qualified visitor and your company.

That is the USP of our ‘Power Marketing’ system – driving qualified buyers to your site when they are ready to buy.

What Services Could be Provided?.

The services we provide vary according to needs of the clients, but a sample Power Plan is given below:

• Initial research into keywords
• Competitor Analysis Report
• Key Market Analysis
• Benchmark Scan to establish company's position on internet
• Set Up Monitoring with In-House Software
• Install Google Analytics tracker & integrate with AdWords if required
• Set up external Blog
• Implement Data Capture for Remarketing

Timeline: Month 2

• Modify page content to match profile of report analysis and new target keywords
• Analyse results against keyword profiles
• Set up site scan to monitor results
• Adjust and optimise individual pages on the website.
• Review the site performance against statistical reports
• Implement changes to page URL paths - create Search Engine Friendly Pages for better keyword placement – requires back-up of current site, installation of third party module to generate search engine friendly pages.
• Research appropriate directories for potential listing, make recommendations to client
• Research, devise and implement link strategy
• Carry out site audit to analyse effectiveness of site structure, visitor navigation paths, exit pages, bounces
• Produce month end reports on traffic trends and effectiveness of pages

Timeline: Month 3

• Continue results analysis, producing appropriate reports for comparison, analysis and action.
• Produce month-end reports on traffic trends and effectiveness of pages
• Look for improvement factors on site; update pages/content as appropriate
• Implement brand monitoring systems to monitor and protect brand reputation.
• Continue SEO/SEM initiative

Social media marketing describes the use of social networks, online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, Xing, ecademy, blogs, LinkedIn, Facebook, Flickr and YouTube.

In Internet marketing terms, social media refers to a collective group of web properties whose content is primarily published by users of the property or content and not by the employees or owners of the property. As an example, the vast majority of video on YouTube is published by non-YouTube employees.

The Images Group have been using social media marketing for the past four years and have experimented with all of the major, and many of the minor, applications to determine which are the most effective to deploy.

It is becoming increasingly clear that social media marketing is a very important marketing tool in today’s fast-moving online environment; the growth of the microblogging monster Twitter, bears testament to that. Used by most of the large corporations, Twitter has quickly established itself as the social media darling of the online world.

In July 2009 the Images Group ran a sold-out seminar introducing the use of social media as a corporate tool and will be running four more before the end of 2009.

Some comments from the last event:

For further information on social media marketing please email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call us on 0191 519 7278 (or follow us on Twitter: @imagesgroup)

Why Use Social Media Marketing?

Social media marketing has three important aspects:

(1) Creating buzz or newsworthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature. Buzz is the piece that makes social media marketing work; it replicates a message through user-to-user contact as opposed to paid for advertising.

(2) Building ways that fans of a brand or company can promote it themselves in multiple online social media venues. Fan pages in Facebook, for example are great promotional vehicles, but these pages can be cross-promoted in the other social media outlets to provide real viral growth.

(3) It is interactive and conversational. Social media marketing is not fully controlled by the organisation as it allows for user participation, interaction and communication. Done correctly with due respect to the community of users, social media marketing can have tremendous benefits to the user. Done badly it can have catastrophically damaging consequences.

According to Lloyd Salmons, first chairman of the Internet Advertising Bureau social media council "Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations."

Social media’s growth has been phenomenal and the consensus is that it is here to stay, but as it is still in its infancy the correct methodologies and usage of the medium are still very much in a trial and error stage.

The important thing is to get it right first time and understand that all of the Social Media tools that you use are inextricably linked.

Be congruent, be respectful and always, always be aware that you are on a Global stage!

Social Media is no place for shrinking violets.

emarketing, or Internet marketing is the marketing of products, or, services over the Internet.

The Internet is capable of taking products and services to a global audience. The interactive nature of Internet marketing, both, in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to, such as, the Internet, e-mail, and wireless media, but also it includes management of digital customer data and electronic customer relationship management systems.

Internet marketing ties together creative and technical aspects of the Internet including design, development, advertising, and sales.

Business models

Internet marketing is associated with several business models:

• e-commerce — this is where goods are sold directly to consumers (B2C) or businesses (B2B)
• Publishing — this is the sale of advertising
• lead-based websites — this is an organisation that generates value by acquiring sales leads from its website
• affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owners of the product normally provide some marketing material (sales letter, affiliate link, tracking facility).

There are many other business models based on the specific needs of each person or the business that launches an Internet marketing campaign.

Advantages of emarketing

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly.

Internet marketers also have the advantage of measuring statistics easily and inexpensively. Nearly all aspects of an Internet marketing campaign can be traced, measured, and tested. The advertisers can use a variety of methods: pay per impression, pay per click, or pay per action. Therefore, marketers can determine which messages or offerings are more appealing to the audience. The results of campaigns can be measured and tracked immediately because online marketing initiatives usually require users to click on an advertisement, visit a website, and perform a targeted action. Such measurement cannot be achieved through traditional advertising, where an individual will at best be interested, then decide to obtain more information at a later time.

Because exposure, response, and overall efficiency of Internet media are easier to track than traditional off-line media—through the use of web analytics for instance—Internet marketing can offer a greater sense of accountability for advertisers.

Because of the complexity and customisabilty of emarketing, it is important that the company who you rely on to deliver your emarketing is familiar with and understands all of the elements that link together to create a structured emarketing campaign that is both effective and sustainable.

At the Images Group we have the experience and cross-sector experience to devise and implement an emarketing campaign that will fit both your needs and your budget.

Contact us now on 0191 5197278 or email us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it to see how we can help with your Internet Marketing needs.