Clients often ask this question and the answer is very simple:

Until your search engine rankings improve visitors will need to know your web address,
e.g. www.theimagesgroup.co.uk

This may seem absurd but it is also true that customers cannot phone you unless they have your telephone number.

Site Launch

When you have a web site you should make sure the web address (or URL) is displayed on all of your off-line stationary, advertisements and other promotional items. Do you have company vans? I bet these have your telephone on the side. You should also have your web address printed on them too. The best practice is to market a unique brand identity or make use of as many avenues as possible.

Search engines, directories and affiliate links are all revenues that can drive traffic your way, BUT it is essential that you complement your on-line marketing effort with an off-line presence.

Search Engines and Site Visibility

Upon the launch of your site we will on your behalf submit your site to the main players in the search engine world - most smaller engines use the big players such as Google, Yahoo and MSN anyway. Your site will have been designed in a way that helps promote your content but if you really need to get your ranking improve you need to spend some time doing some keyword research and start a Search Engine Marketing campaign.