Posts Tagged social networking
Social Media Success Summit 2010 and a Tadpole Comes of Age
Posted by James in Glass Frog, Hints and Tips, Internet Marketing, Media, Social Media Marketing on June 9, 2010
What a month of information we had in May.
The Social Media Success Summit was in full swing and to be frank, I am still trying to absorb the wealth of information that was given out over two very intensive weeks.
The seminar revealed some real cutting-edge stuff; applications and methodologies that haven’t even raised their heads above the parapet in the UK.
Thankfully the seminar provided transcripts, slides, audio and video to revise , reabsorb and act on and this is the state of play with the Images team now; to pick over these pearls of wisdom, select the most appropriate for our clients then find ways to apply them to our other marketing activities.
Glass Frog?
You may have seen some obtuse references on these pages to ‘Glass Frog’. Well, the tadpole that was the Glass Frog is about to turn into the full blown adult version. Glass Frog is the name of our new company, that will focus more on New Media Marketing, all aspects of Social Media Marketing, and a whole raft of promotional and viral systems designed to increase your company profile, its footfall (physical and virtual) and ultimately profitability.
We have been around since 1994, through many ups and downs in the economy, and feel that while the current Government is promising us all cuts in services, this really presents a great opportunity for SMEs to really show the bigger guns how to perform.
If service cuts, which naturally means lesser and poorer services for all, don’t you think that the people out there will flock to an organisation that delivers an even higher level of service?
There has never been a better time to blow your own and there have never been as many tools to blow it with.
If you would like to know how we can help your reputation achieve 5 star status, drop us an email to fivestar@theimagesgroup.co.uk or call us on 0191 5197278, and we can arrange a time where we can meet with you over a cup of coffee in our downstairs Bistro and give you a free, no-obligation, one-hour consultation on how to create an exceptional company.
To Your Success
Images Launch Power Marketing System
Posted by James in Hints and Tips, Internet Marketing, Linking, Media, Search Engine Optimisation, Uncategorized on September 29, 2009
Power Marketing
The Images Group are delighted to announce the launch of their ‘Power Marketing’ service.
The Power Marketing system is the culmination of knowledge acquired through 14 years of research, seminars and in-depth training for some of the World’s leading Internet Marketers. Using this knowledge we have developed a system that really delivers results for website owners very quickly and consistently. Since putting together the system we have tested it thoroughly ‘in the field’, taking several websites in different sectors that were not performing to their potential and ran them through our ‘Power Marketing’ systematic process.
The results were amazing; within days website pages that were previously unranked in Google, shot up the rankings, some appearing on page one of Google.
In all cases the visitor traffic to the websites dramatically increased and our award-winning analysis package identified precisely where the traffic was being generated, showing which keywords were the most favoured and which areas of the websites needed additional tweaking.
We have now fully refined our ‘Power Marketing’ service, and are now ready to launch this service formally.
If you want your website to perform to the max, then one of our custom-designed ‘Power Marketing’ packages is for you.
How Does It Work?
The Images Group emarketing team will analyse your site, your market and your current marketing methods, and devise and implement a bespoke package of marketing initiatives designed to improve the performance of your website. The initiatives will vary depending on the results of our assessment, but they will all have the same aims – to increase relevant visitor traffic to your site. We say relevant, because it is quite easy to drive unqualified traffic to a website. What we need to do is to drive visitors that are interested in the type of products and services that you provide, greatly increasing the chances of a profitable transaction occurring between the qualified visitor and your company.
That is the USP of our ‘Power Marketing’ system – driving qualified buyers to your site when they are ready to buy.
What Services Could be Provided?.
The services we provide vary according to needs of the clients, but a sample Power Plan is given below:
Initial research into keywords
Competitor Analysis Report
Key Market Analysis
Benchmark Scan to establish company’s position on internet
Set Up Monitoring with In-House Software
Install Google Analytics tracker & integrate with AdWords if required
Set up external Blog
Implement Data Capture for Remarketing
Timeline: Month 2
Modify page content to match profile of report analysis and new target keywords
Analyse results against keyword profiles
Set up site scan to monitor results
Adjust and optimise individual pages on the website.
Review the site performance against statistical reports
Implement changes to page URL paths – create Search Engine Friendly Pages for better keyword placement – requires back-up of current site, installation of third party module to generate search engine friendly pages.
Research appropriate directories for potential listing, make recommendations to client
Research, devise and implement link strategy
Carry out site audit to analyse effectiveness of site structure, visitor navigation paths, exit pages, bounces
Produce month end reports on traffic trends and effectiveness of pages
Timeline: Month 3
Continue results analysis, producing appropriate reports for comparison, analysis and action.
Produce month-end reports on traffic trends and effectiveness of pages
Look for improvement factors on site; update pages/content as appropriate
Implement brand monitoring systems to monitor and protect brand reputation.
Continue SEO/SEM initiative
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