Posts Tagged social marketing
Images Launch Power Marketing System
Posted by James in Hints and Tips, Internet Marketing, Linking, Media, Search Engine Optimisation, Uncategorized on September 29, 2009
Power Marketing
The Images Group are delighted to announce the launch of their ‘Power Marketing’ service.
The Power Marketing system is the culmination of knowledge acquired through 14 years of research, seminars and in-depth training for some of the World’s leading Internet Marketers. Using this knowledge we have developed a system that really delivers results for website owners very quickly and consistently. Since putting together the system we have tested it thoroughly ‘in the field’, taking several websites in different sectors that were not performing to their potential and ran them through our ‘Power Marketing’ systematic process.
The results were amazing; within days website pages that were previously unranked in Google, shot up the rankings, some appearing on page one of Google.
In all cases the visitor traffic to the websites dramatically increased and our award-winning analysis package identified precisely where the traffic was being generated, showing which keywords were the most favoured and which areas of the websites needed additional tweaking.
We have now fully refined our ‘Power Marketing’ service, and are now ready to launch this service formally.
If you want your website to perform to the max, then one of our custom-designed ‘Power Marketing’ packages is for you.
How Does It Work?
The Images Group emarketing team will analyse your site, your market and your current marketing methods, and devise and implement a bespoke package of marketing initiatives designed to improve the performance of your website. The initiatives will vary depending on the results of our assessment, but they will all have the same aims – to increase relevant visitor traffic to your site. We say relevant, because it is quite easy to drive unqualified traffic to a website. What we need to do is to drive visitors that are interested in the type of products and services that you provide, greatly increasing the chances of a profitable transaction occurring between the qualified visitor and your company.
That is the USP of our ‘Power Marketing’ system – driving qualified buyers to your site when they are ready to buy.
What Services Could be Provided?.
The services we provide vary according to needs of the clients, but a sample Power Plan is given below:
Initial research into keywords
Competitor Analysis Report
Key Market Analysis
Benchmark Scan to establish company’s position on internet
Set Up Monitoring with In-House Software
Install Google Analytics tracker & integrate with AdWords if required
Set up external Blog
Implement Data Capture for Remarketing
Timeline: Month 2
Modify page content to match profile of report analysis and new target keywords
Analyse results against keyword profiles
Set up site scan to monitor results
Adjust and optimise individual pages on the website.
Review the site performance against statistical reports
Implement changes to page URL paths – create Search Engine Friendly Pages for better keyword placement – requires back-up of current site, installation of third party module to generate search engine friendly pages.
Research appropriate directories for potential listing, make recommendations to client
Research, devise and implement link strategy
Carry out site audit to analyse effectiveness of site structure, visitor navigation paths, exit pages, bounces
Produce month end reports on traffic trends and effectiveness of pages
Timeline: Month 3
Continue results analysis, producing appropriate reports for comparison, analysis and action.
Produce month-end reports on traffic trends and effectiveness of pages
Look for improvement factors on site; update pages/content as appropriate
Implement brand monitoring systems to monitor and protect brand reputation.
Continue SEO/SEM initiative
Cybermugging – 21st Century Spam?
Posted by Gavin in Internet Marketing on August 5, 2009
Despite all the hype and the major take-up of Social Media, don’t you think that this ‘new wave’ is creating a new breed of cybermugger, whose sole intent is to follow you around pushing unwanted goods and services at you.
Twitter now reminds me of the Soukh at Hammamet in Tunisia, where everybody, but everybody is pushing things at you, entreating you to buy. It can be a fun experience, but as every non-native appears to have ‘gullible tourist’ stamped on the forehead it can be very tiring when it happens street after street, day after day.
Almost every new Twitter follower comes with his own special brand of baggage – make tons of money, get 8 billion followers in a day, learn the secrets of life -you know the pack drill. This is the era of the 140 character bit.ly sell; no relationship marketing – just a mass-user development of the blipvert first lampooned by Max Headroom.
Blipverts are multiple marketing messages flashed in milliseconds at the target audience that subliminally cause them to react according to the message delivered.
This will be the death of Social Media Marketing; you can turn off your Twitter spam quite easily by unfollowing the offenders or by leaving the Twitterverse altogether.
About Gavin Cole
Creative designer at the Images Group. I spend a great deal of my day in Photoshop, Dreamweaver and the Webmaster Tools. Wing Chun Practitioner, part-time PC Gamer, Horror movie lover and a fan of technology & science fiction.
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