Posts Tagged Search Engine Optimisation
Hints & tips – Top 10 Ranking Factors
Posted by Gavin in Search Engine Optimisation on August 17, 2008
We talked about Backlinks last month, which is also included in this months topic (see point 2 below). This month we’re including a summary on what are the main factors that help increase your standings in the SERPs (Search Engine Results Pages).
The Top 10 Positive Search Engine Rankings Fators
1. Keyword Use in Title Tag
Placing the targeted search term or phrase in the title tag of the web page’s HTML header
2. Anchor Text of Inbound Links
Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is ‘about’. Read the rest of this entry »
About Gavin Cole
Creative designer at the Images Group. I spend a great deal of my day in Photoshop, Dreamweaver and the Webmaster Tools. Wing Chun Practitioner, part-time PC Gamer, Horror movie lover and a fan of technology & science fiction.
Web | Twitter | Google+ | More Posts (18)Image Optimisation for Search Engines
Posted by James in Search Engine Optimisation on June 16, 2008
When it comes to organic search engine rankings, content is — and always will be — king. To attain a high search engine ranking for your keywords, your text should be original, well written, and include variations of the keywords you are targeting. Until recently, images had little or no role in search marketing. That has changed:-
Google image search has seen a 40% increase in visitors from a year ago, according to comScore.
Universal search is currently featured in approximately 17% of all Google searches, that is, search results that include images, video, maps, news, weather, or stocks, along with webpage results, according to comScore’s James Lamberti.
But is it really worth optimizing the images on your website? There just isn’t enough hard data as yet to know for sure. But so far, image optimization seems to be most advantageous to e-commerce sites and other sites with visual information related to products or services. If you fall into one of these groups, you should definitely consider image optimization. If not, perhaps it isn’t worthwhile just yet. Read the rest of this entry »
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