How’s your SEO?

Being number one on Google is important, right?

But just how important is this and how does this break down in terms of actual visitors for the top websites returned in Google?

It has always been a bit of a guessing game, but new statistical analysis tools have revealed the power and benefits of  being in the top placements in Google for specific keywords.

I promised to reveal this earlier, but there was some considerable arm twisting taking place behind the scenes to prevent me from revealing these statistics.

Anyway, here we go.

First of all I assume that you have been extremely diligent in your keyword research and identified a keyword that is relative to your niche, is well searched and has only a small amount (relatively) of competition.

Just to show you how topical I am, lets have a look at the keyword search term “iPad”.

Bear in mind that this does not fit the criteria – it probably isn’t in your niche, and the competition – well there are, believe it or not, only 127,000 competing sites for this keyword.

Unsurprisingly, the top two spots for this keyword are occupied by Apple.com, followed by Wikipedia, the Guardian and then Stockwatch.

Of course this from a UK-based search (Google will deliver your searches to you based on which country you live in – if I searched from the US, the results would be significantly different, apart from the top three, which will have a universal stranglehold on the keyword.

The number of searches reported for the iPad are 16.6 million – yes million!

Using an algorithm extrapolated by Market Samurai, one of the best market research tools you are likely to come across for keyword analysis, the amount of traffic received by the top sites is expressed as a percentage of the total number of searches. Market Samurai call this the SEOT (Search Engine Optimised Traffic) and the figures are quite revealing and show you why it is so important to position your site near the top of Google.

Market Samurai’s research reveals that the number 1 site on Google receives a massive 42% of the search engine traffic; number 2 receives 12%; number 3 receives 8%; with corresponding lower percentages until it reaches the site at number 7 which receives 3% of the search traffic.

All of the other sites listed on the SERPS (Search Engine Results Pages) after number 7 ‘share out’ the remaining clicks.

Relate this to the iPad searches and it soon becomes obvious why you would want the top spots.

Based on this information, Apple, with the two top spots on Google are receiving 54% of the search traffic. 54% of 16.6 million is 8,964,000.

We are currently working with clients who we have managed to get top seven rankings in Google for specific keyword phrases and naturally they are really pleased with the results, which has meant that their visitor ratios and profitability ratios have also increased substantially.

If you would like to know more about how we can help your company obtain a larger share of your niche website traffic, give us a call on 0191 5197279 or drop us an email to info@theimagesgroup.co.uk.

Next time: How to Really Profit from Social Media Methodologies in Your Business

About James McRoy

Web marketer, entrepreneur, traveller

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