When it comes to organic search engine rankings, content is — and always will be — king. To attain a high search engine ranking for your keywords, your text should be original, well written, and include variations of the keywords you are targeting. Until recently, images had little or no role in search marketing. That has changed:-

Google image search has seen a 40% increase in visitors from a year ago, according to comScore.

Universal search is currently featured in approximately 17% of all Google searches, that is, search results that include images, video, maps, news, weather, or stocks, along with webpage results, according to comScore’s James Lamberti.
But is it really worth optimizing the images on your website? There just isn’t enough hard data as yet to know for sure. But so far, image optimization seems to be most advantageous to e-commerce sites and other sites with visual information related to products or services. If you fall into one of these groups, you should definitely consider image optimization. If not, perhaps it isn’t worthwhile just yet. Read the rest of this entry »