Posts Tagged analytics
How’s Your Seo?
Posted by James in Hints and Tips, Internet Marketing, Search Engine Optimisation on June 4, 2010
How’s your SEO?
Being number one on Google is important, right?
But just how important is this and how does this break down in terms of actual visitors for the top websites returned in Google?
It has always been a bit of a guessing game, but new statistical analysis tools have revealed the power and benefits of being in the top placements in Google for specific keywords.
I promised to reveal this earlier, but there was some considerable arm twisting taking place behind the scenes to prevent me from revealing these statistics.
Anyway, here we go.
First of all I assume that you have been extremely diligent in your keyword research and identified a keyword that is relative to your niche, is well searched and has only a small amount (relatively) of competition.
Just to show you how topical I am, lets have a look at the keyword search term “iPad”.
Bear in mind that this does not fit the criteria – it probably isn’t in your niche, and the competition – well there are, believe it or not, only 127,000 competing sites for this keyword.
Unsurprisingly, the top two spots for this keyword are occupied by Apple.com, followed by Wikipedia, the Guardian and then Stockwatch.
Of course this from a UK-based search (Google will deliver your searches to you based on which country you live in – if I searched from the US, the results would be significantly different, apart from the top three, which will have a universal stranglehold on the keyword.
The number of searches reported for the iPad are 16.6 million – yes million!
Using an algorithm extrapolated by Market Samurai, one of the best market research tools you are likely to come across for keyword analysis, the amount of traffic received by the top sites is expressed as a percentage of the total number of searches. Market Samurai call this the SEOT (Search Engine Optimised Traffic) and the figures are quite revealing and show you why it is so important to position your site near the top of Google.
Market Samurai’s research reveals that the number 1 site on Google receives a massive 42% of the search engine traffic; number 2 receives 12%; number 3 receives 8%; with corresponding lower percentages until it reaches the site at number 7 which receives 3% of the search traffic.
All of the other sites listed on the SERPS (Search Engine Results Pages) after number 7 ‘share out’ the remaining clicks.
Relate this to the iPad searches and it soon becomes obvious why you would want the top spots.
Based on this information, Apple, with the two top spots on Google are receiving 54% of the search traffic. 54% of 16.6 million is 8,964,000.
We are currently working with clients who we have managed to get top seven rankings in Google for specific keyword phrases and naturally they are really pleased with the results, which has meant that their visitor ratios and profitability ratios have also increased substantially.
If you would like to know more about how we can help your company obtain a larger share of your niche website traffic, give us a call on 0191 5197279 or drop us an email to info@theimagesgroup.co.uk.
Next time: How to Really Profit from Social Media Methodologies in Your Business
Images Launch Power Marketing System
Posted by James in Hints and Tips, Internet Marketing, Linking, Media, Search Engine Optimisation, Uncategorized on September 29, 2009
Power Marketing
The Images Group are delighted to announce the launch of their ‘Power Marketing’ service.
The Power Marketing system is the culmination of knowledge acquired through 14 years of research, seminars and in-depth training for some of the World’s leading Internet Marketers. Using this knowledge we have developed a system that really delivers results for website owners very quickly and consistently. Since putting together the system we have tested it thoroughly ‘in the field’, taking several websites in different sectors that were not performing to their potential and ran them through our ‘Power Marketing’ systematic process.
The results were amazing; within days website pages that were previously unranked in Google, shot up the rankings, some appearing on page one of Google.
In all cases the visitor traffic to the websites dramatically increased and our award-winning analysis package identified precisely where the traffic was being generated, showing which keywords were the most favoured and which areas of the websites needed additional tweaking.
We have now fully refined our ‘Power Marketing’ service, and are now ready to launch this service formally.
If you want your website to perform to the max, then one of our custom-designed ‘Power Marketing’ packages is for you.
How Does It Work?
The Images Group emarketing team will analyse your site, your market and your current marketing methods, and devise and implement a bespoke package of marketing initiatives designed to improve the performance of your website. The initiatives will vary depending on the results of our assessment, but they will all have the same aims – to increase relevant visitor traffic to your site. We say relevant, because it is quite easy to drive unqualified traffic to a website. What we need to do is to drive visitors that are interested in the type of products and services that you provide, greatly increasing the chances of a profitable transaction occurring between the qualified visitor and your company.
That is the USP of our ‘Power Marketing’ system – driving qualified buyers to your site when they are ready to buy.
What Services Could be Provided?.
The services we provide vary according to needs of the clients, but a sample Power Plan is given below:
Initial research into keywords
Competitor Analysis Report
Key Market Analysis
Benchmark Scan to establish company’s position on internet
Set Up Monitoring with In-House Software
Install Google Analytics tracker & integrate with AdWords if required
Set up external Blog
Implement Data Capture for Remarketing
Timeline: Month 2
Modify page content to match profile of report analysis and new target keywords
Analyse results against keyword profiles
Set up site scan to monitor results
Adjust and optimise individual pages on the website.
Review the site performance against statistical reports
Implement changes to page URL paths – create Search Engine Friendly Pages for better keyword placement – requires back-up of current site, installation of third party module to generate search engine friendly pages.
Research appropriate directories for potential listing, make recommendations to client
Research, devise and implement link strategy
Carry out site audit to analyse effectiveness of site structure, visitor navigation paths, exit pages, bounces
Produce month end reports on traffic trends and effectiveness of pages
Timeline: Month 3
Continue results analysis, producing appropriate reports for comparison, analysis and action.
Produce month-end reports on traffic trends and effectiveness of pages
Look for improvement factors on site; update pages/content as appropriate
Implement brand monitoring systems to monitor and protect brand reputation.
Continue SEO/SEM initiative
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