Archive for category Social Media Marketing
The Easy Way to Set Up Your Privacy Settings on Facebook | Facebook Privacy Settings, Quick Guide to Facebook Privacy Settings, Quick Video Guide to Facebook Privacy Settings
Posted by James in Facebook Privacy, Social Media Marketing on July 19, 2010
Privacy Settings on Facebook – A Quick Guide
Lots of people have asked how to quickly secure their Facebook site, since the new default Privacy Settings on Facebook have been set to a level that may make some people uncomfortable with the information that is circulating on the Internet about their personal details.
This three minute video does a good job of taking you through the settings that you need.
Social Media and the Hotel Industry – A Curate’s Egg?
Posted by James in Social Media Marketing on July 13, 2010
The growth of social media is making it harder than ever to achieve a consistent brand message,
according to a new report by advisory firm Deloitte.
While the new form of feedback is good news for consumers it offers both threats and opportunities for hotel operators.
Robert Bryant, global lead consulting partner for tourism, hospitality and leisure at Deloitte, said: “Embracing social media will be key to success in brand management. The transparency of social media will highlight any inconsistencies in the delivery of the brand, and will provide a quick and enriching communication channel between brand and consumer.
“The most successful brands will be those that embrace and learn to harness social media rather than underestimate or fight against its influence.”
The report suggests a consumer’s perception of a hotel brand is more often influenced by experience than by products. The brand is therefore likely to have a strong, growing influence over consumer choice at the upper end of the market but a smaller, declining role in the large mass-market, more product-driven segment, according to Deloitte.
Bryant said: “The websites of many top end hotel chains are currently difficult to distinguish from one another, with relatively similar messaging. We believe that much greater differentiation will be needed over the next five years to capture the loyalty of the luxury traveller.”
Lifestyle hotels growth
The report also predicts an explosion in the number of ‘lifestyle’ hotel brands around the world in the next five years, which will sell a specific image or experience rather than functionality.