Archive for category Online Learning

QRiouser and QRiouser | QR Codes

Nope, it’s not from Alice in Wonderland, it’s a reference to the upsurge in the use of QR codes in the marketplace.

If you are unfamiliar with QR codes here is a quick primer from Jeff Korhan.

How QR Codes Can Grow Your Business

By Jeff Korhan

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

 

Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

Any of these desired functions are easily achieved by properly creating your QR code.

The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.

The Origins of QR Codes

While QR codes are still considered a novelty here in the United States, they’ve been actively used for over a decade in Japan where they were invented.  QR is a registered trademark of Denso Wave, a subsidiary of Toyota.  Denso Wave has elected not to exercise their patent rights of QR codes and that has encouraged their widespread use.

There are other software companies that have created 2D codes that work much like QR codes, with Microsoft being the most notable.  Microsoft developed their own proprietary software to create codes known as MS tags.  Unlike QR codes, which can be read by a number of different readers, MS tags can only be read by the Microsoft Tag Reader.

ms tagMS tag to Microsoft Tag Reader app. 

Choosing to use QR codes or MS tags is a personal choice.  It seems that MS tags presently allow for more possibilities for creative graphic designs, such as incorporating images and logos into the tag.  Nevertheless, those capabilities have to be weighed against the reach and ease of use of open-source QR codes.

Practical Uses of QR Codes

Here are some ways for using QR codes that are mostly in practice now, as well as a few that I believe we will be seeing in the very near future.

Where

QR Codes could be used:

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant menus
  • Event ticket stubs
  • Point-of-sale receipts
ask your questionsQR Code at the Naperville, IL Public Library assists visitors with helpful advice. 

What

QR Codes could link to:

  • Installation instructions
  • Sources for replacement parts and service
  • Directions to your business
  • The process for hiring your professional services
  • Valuable coupons and special offers
  • Recommendations for complementary products and services
  • Free mp3 downloads
  • Customer feedback forms
google local placesA QR code on a café in Seattle, WA links to Google Places and reviews on Yelp and around the web. 

How you can you maximize your effectiveness with QR codes:

  • Provide explanations about their use and benefits
  • Encourage actions that support your marketing plan
  • Assuage the fears of the technically challenged
  • Give reasons to come back
  • Experiment with the size, location, and color of your QR codes
  • Study your analytics
  • Make the process fun, such as a QR code scavenger hunt
  • Experiment

The Images Group will be running a workshop on creating and using QR codes in August 2011, so if you would to know more, please email us on james@theimagesroup.co.uk and we will give you the time and date for this event.

or try scanning this:

 

About the Author, Jeff Korhan

Jeff Korhan is a professional speaker, consultant, and columnist on new media and small business marketing. Other posts by Jeff Korhan »

About James McRoy

Web marketer, entrepreneur, traveller

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Online Training, The New Essential

For the past three years we have been developing online learning platforms for use by external companies to provide a cost-effective training platform for their staff and customers. As technology advances, these systems are becoming increasingly sophisticated and interactive and even more attractive for companies to use for a multitude of purposes from product awareness to basic training on such things as installations and servicing.

We were one of the first companies in the North-East to offer web video services and definitely the first to own digital cameras so we do like to try to keep ahead of the game as much as we can.

However where we do fall short is letting our customers know just what our in-house capabilities are and just how our customers can benefit from what we offer, so starting today we a re rectifying matters with a series of communications telling customers what we do, supported by authoritative papers on how these services can benefit the user.

I have an extract from a recent White Paper on online learning that I will share with you jusst to give you an idea of the benefits of deploying these systems within your own business. The White Paper, written and created by GoToMeeting, a leading provider of facilitation software for online learning, is rahter long, so I have split it into several ‘chunks’ to be delivered over a few days so that you don’t suffer from information overload.

I hope you enjoy it and that the infromation contained therein can be used by your comapny at some time in the near future.

Online Learning and Training Systems Part 1

The worldwide economic recession has prompted companies everywhere to scour their business practices for opportunities to increase efficiency and cut costs.

That includes how they train their employees and customers.

Fortunately, when it comes to training, the pathway to meeting both objectives is clear. Companies of all sizes are discovering the benefits of Web-based training. Today’s dizzying array of computer-based technologies has radically enhanced the ability of companies to “connect” with their employees and customers. Among the most profound of these is the ability to conduct live training and meeting sessions via the computer to widely distributed audiences.

Businesses are experiencing dramatic savings by avoiding expensive travel and lodging required for in-person training, while also improving performance and morale. Web-based training applications provide an online environment that combines interactive virtual classroom learning, meeting and Web seminar capabilities to enable eLearning and collaborative Web conferencing throughout the world. They are designed to meet the needs of businesses clamoring for convenient, secure and cost-effective alternatives to in-person gatherings. Another driver for businesses is the increased emphasis on “informal” learning, which comprises most of the corporate knowledge transfer within many organizations.

Collaboration using Web-conferencing technology can be used to encourage and facilitate informal learning activities.

An obvious opportunity for cost savings within any company is the training function, typically a tradition-bound operation scattered throughout an enterprise. Its reliance on instructor-led training results in time-consuming classes that require expensive travel, lodging and lost productivity to meet proficiency training, compliance and other obligations.

Does this sound like your organization?

In many cases, on-site instruction can be successfully conducted in virtual settings via Web conferencing tools. Yet despite these obvious advantages, many companies still cling to the status quo. That invariably means strong resistance from tradition-bound managers who are reluctant to try new technologies and who remain skeptical of today’s “blended learning” solutions.

Ironically, this resistance often comes from the very executives who are seeking to reduce their company’s reliance on fixed resources such as real estate used for meetings and classrooms.

The goal of this white paper is to help professionals overcome that resistance so their organisations can benefit from the many advantages that online learning and training technologies can bring.

Next: 12 Reasons to Employ Live, Web-based Training

About James McRoy

Web marketer, entrepreneur, traveller

Web | Twitter | Google+ | More Posts (43)

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