Archive for category Linking

Images Launch Power Marketing System

Posted by James in Hints and Tips, Internet Marketing, Linking, Media, Search Engine Optimisation, Uncategorized on September 29, 2009

Power Marketing

The Images Group are delighted to announce the launch of their ‘Power Marketing’ service.

The Power Marketing system is the culmination of knowledge acquired through 14 years of research, seminars and in-depth training for some of the World’s leading Internet Marketers. Using this knowledge we have developed a system that really delivers results for website owners very quickly and consistently. Since putting together the system we have tested it thoroughly ‘in the field’, taking several websites in different sectors that were not performing to their potential and ran them through our ‘Power Marketing’ systematic process.

The results were amazing; within days website pages that were previously unranked in Google, shot up the rankings, some appearing on page one of Google.

In all cases the visitor traffic to the websites dramatically increased and our award-winning analysis package identified precisely where the traffic was being generated, showing which keywords were the most favoured and which areas of the websites needed additional tweaking.

We have now fully refined our ‘Power Marketing’ service, and are now ready to launch this service formally.

If you want your website to perform to the max, then one of our custom-designed ‘Power Marketing’ packages is for you.

How Does It Work?

The Images Group emarketing team will analyse your site, your market and your current marketing methods, and devise and implement a bespoke package of marketing initiatives designed to improve the performance of your website. The initiatives will vary depending on the results of our assessment, but they will all have the same aims – to increase relevant visitor traffic to your site. We say relevant, because it is quite easy to drive unqualified traffic to a website. What we need to do is to drive visitors that are interested in the type of products and services that you provide, greatly increasing the chances of a profitable transaction occurring between the qualified visitor and your company.

That is the USP of our ‘Power Marketing’ system – driving qualified buyers to your site when they are ready to buy.

What Services Could be Provided?.

The services we provide vary according to needs of the clients, but a sample Power Plan is given below:

Initial research into keywords

Competitor Analysis Report

Key Market Analysis

Benchmark Scan to establish company’s position on internet

Set Up Monitoring with In-House Software

Install Google Analytics tracker & integrate with AdWords if required

Set up external Blog

Implement Data Capture for Remarketing

Timeline: Month 2

Modify page content to match profile of report analysis and new target keywords

Analyse results against keyword profiles

Set up site scan to monitor results

Adjust and optimise individual pages on the website.

Review the site performance against statistical reports

Implement changes to page URL paths – create Search Engine Friendly Pages for better keyword placement – requires back-up of current site, installation of third party module to generate search engine friendly pages.

Research appropriate directories for potential listing, make recommendations to client

Research, devise and implement link strategy

Carry out site audit to analyse effectiveness of site structure, visitor navigation paths, exit pages, bounces

Produce month end reports on traffic trends and effectiveness of pages

Timeline: Month 3

Continue results analysis, producing appropriate reports for comparison, analysis and action.

Produce month-end reports on traffic trends and effectiveness of pages

Look for improvement factors on site; update pages/content as appropriate

Implement brand monitoring systems to monitor and protect brand reputation.

Continue SEO/SEM initiative

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Magic Linking Formula for High Search Engine Rankings Part 2

Posted by James in Internet Marketing, Linking on September 21, 2009

Link Types

Generally there are two types of links that you should consider in your linking strategy; unsolicited, where people link to you without any coercion or prompting and requested links. While these are the ones that you ultimately should aim for as they require no input or work from you, these will appear gradually as your site gains more popularity and the work that you put in to obtain solicited links pays dividends.

A solicited incoming link is one you requested , one that you generally had to do something to acquire it. Developing  a solid linking strategy from day one will show immediate results, and it important that you plan this in to daily strategic activities.

To encourage the generation of links by third parties, you need to have systems and ideas in place to reach out to the market. To help the process along, it is useful to have a site that offers several useful features to its visitors. Features such as:

  • Useful tools
    By giving people useful tools to use you do two things:
    1. You start to get talked about
    2. You create an element of reciprocation with the receiver of the tool. Psychologically they feel indebted to you and feel that they should reciprocate the favour, by either becoming a customer of yours (lovely, thank you) or by telling others how useful your tool has been.
  • bEING dIFFERENT
    Walk and talk a different path. Be controversial, be talked about and people will spread the buzz about you. And they spread the word by mentioning your site – which of course is a link! Luminaries such as Seth Godin and Mark Joyner have distinct takes on marketing and their content is avidly followed by many other internet marketers.
  • Valuable content
    “Valuable” content is informative, easy to understand, informs rather than sells and has unique properties in that it is information that is not readily available internet-wide. While it is great to target a large audience, it is better to go for a specific niche audience.
  • Reputation, reputation, repetition
    Size and reputation can help spread buzz. Gmail’s parent Google created fever-pitch excitement by offering a free product that blew the competition out of the water, and by restricting the service initially to invitation only create an elite product that people wanted – because they couldn’t easily acquire it. Build your reputation and capitalise on it!
  • Talk, Talk, Shout
    Give people the opportunity to express themselves in your forums and pages on specific topics and your platform will benefit from the associated buzz. Hot topics can generate thousands of posts and your platform will become known as the place to express them.
  • JIT – just in time!
    People will go to certain sources to hear the latest breaking news or information, and if you have access to hot news or horse’s mouth information, use this to add gravitas to your inbound links. And create a great deal of link traffic!
  • Niche is Nice
    Relevant information aggregated into niche topics are a traffic magnet for all seekers of information. If you can provide an area that holds information from several sources on tight niche topics, why would visitors want to go anywhere else? And would they recommend your site and give it some link power? You bet!
  • Ask
    Put up a resource box on your site asking people to link to you. Don’t be shy!
    Of course sell the benefits of such and action and provide all the relevant information required for the links to be implemented.

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