Archive for category Linking
How to Use Twitter for Link Building and Social Signals | Twitter Tips
Posted by James in Hints and Tips, Linking, Search Engine Optimisation, Social Media Marketing on May 17, 2011
Dev Basu , Powered by Search – May 17, 2011
According to preliminary data from the upcoming 2011 Search Ranking Factors study from SEOmoz, (1) the number of tweets associated with a particular URL and (2) the authority of the Twitter user generating these tweets were amongst the most important social media based ranking factors.
The following are broad metrics that the search engines use to understand the Twitter authority and trust of a given profile:
Overall Authority of Twitter Ranking Signals
- Diversity of Twitter profiles tweeting a particular URL
- Quantity of followers, friends, and overall tweets
- Tweet Engagement, the number of re-tweets, and hashtag responses
- Topical Relevance of Tweets. Do they contain topically related keywords?
- Timing of Tweets, as applicable to real time search, for example, “the royal wedding.”
- Page Level Authority, traditional page authority for a particular URL, PageRank, and inbound link popularity.
Now that you have an idea of the factors search engines may take into account when evaluating Twitter links versus links from other sources on the web, it’s time to give you actionable tips on using these to your advantage.
1. Link to your Twitter profile
Link to your Twitter profile from your website, blog, and by using social media sharing buttons. While Twitter has a high overall domain authority, your own Twitter profile requires inbound links in the same fashion as your website does to build up authority and trust.
2. Set up different Twitter accounts if you have different business units
Different Twitter accounts are used when your company’s employees use their own personal accounts to re-tweet tweets from a company account. Likewise, if you have different business units, there are opportunities for cross promotion via re-tweeting. This is also a great way to seed overall engagement of your tweet.
3. Use a friendly URL shortener
Twitter’s 140 character limit often means that you can’t paste full URLs back to your website. Using a friendly URL shortener such as Bit.ly, Trunk.ly, or Goo.gl passes link juice from a tweet back to your website.
4. Use Klout.com to figure out who you are influenced by
Klout is a service which analyses your influencers and who you influence. Keeping in mind that Twitter Authority is one of the metrics associated with higher search rankings from social signals, it’s important to engage with users who have a higher overall Klout than your profile.
5. Update accounts using RSS feeds of your content
RSS feeds provide an automated way of telling web services when you have new content. You can create an RSS feed of all the digital assets you have including YouTube videos, white papers, blog posts, press releases and more, and then syndicate these to Twitter.
Learn more about these tips visually from my Slideshare presentation from SMX Toronto 2011.
Dev Basu is the owner of Powered by Search, a Toronto SEO Company and Internet Marketing agency specializing in SEO, Local Search, Paid Search, and Social Media solutions for SMB’s and SME’s and national enterprise clients. Follow Dev on Twitter for more Local SEO tips and tricks.
Link Building for Increased Site Traffic and Sales
Posted by James in Hints and Tips, Internet Marketing, Linking, Search Engine Optimisation on April 1, 2011
Link Building for Web Traffic
Despite what you read, when you break it down into its simplest form, there are only three ways to get increased traffic to your website:
1. By buying traffic, through lists or Pay Per Click
2. By piggybacking onto somebody else’s list as a joint venture or partner deal
3. By increasing the search engine optimisation of your website.
The list of ways to improve your search engine optimisation is vast, but one of the fastest and most cost effective ways to shoot up the rankings is with link building.
There are a few questions to address;
Is Link Building is necessary?
How is it useful to your business?
What happens when you get more links?
How does thematic linking help?
Here are a few key answers -
1. Link Building Improves Page Rank
2.Link Building Improves Ranking in search engines.
3. Link Building Increases Targeted Traffic to the Website.
The key benefit to you is an increase in sales generated by attracting targeted traffic to your website.
So, why choose Images for your Link Building campaigns?
We offer reasonable prices without compromising on quality
We create theme-based relevant links that really drive traffic
Your inbound lnks are manually built – no spam exercises here
We target only quality sites that are relevant to your market.
The links are permanent, driving constant traffic to your site.
The links we build for you are Search engine friendly and from high page rank, quality sites
We offer a full report for the exact placement of inbound links to your site for verification
Images are delighted to be able to offer link-building services to their clients at a heavily discounted launch rate.
Until May 1st, we are running limited offer in which we are offering the Link Building Services at slashed prices.
This limited time offer is to introduce you to our link-building services, which we have been developing with our sister company for the past year. We are now carrying out these services for digital agencies in both this country and the US, with remarkable results and are now ready to roll out the service to our website customers in the UK and Canada
Contact us today on 0191 519 7278 to find out more about our natural link building services and see how you can attract more buying customers to your business.
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