Archive for category Internet Marketing
Are You Local? | Local Marketing
Posted by James in Hints and Tips, Internet Marketing, Local Marketing, Search Engine Optimisation on August 12, 2011
Royston Vasey Local Business Owners
This question from the shop owners in the BBC’s great comedy series ‘League of Gentlemen’ is very prophetic in many ways.
For some time internet search was focused on delivering the results of the ‘best keyword optimised sites’, regardless of where you were. For instance if you searched for ‘Bike shops’, chances are that you would be delivered a set of results from Google or Yahoo that displayed the best optimised sites for the keywords ‘Bike shops’.
This usually bore no relationship to where you were searching from so the results would include bike shops hundreds of miles from your location. Good if you wanted to buy ecommerce online, but bad if you wanted a local shop you could go into and ‘kick the tyres’ so to speak.
For some time Google has been tweaking its algorithms (which is not as painful as it sounds) to deliver a higher standard of relevant search results to its users and one of its major pushes has been in ‘local’ marketing.
This has now become the hot topic of 2011 and is something that you shouldn’t ignore when it comes to marketing your own ‘local’ business online. By taking a series of steps to secure your place in the local marketplace online, you can now capture the attention of people who want to buy goods and services from somebody who is not scores of miles away and somebody who has a good local reputation.
How to Achieve Local Visibility
We will be running a series of seminars and webinars introducing this new concept to the marketplace, at the same time revealing some mind-blowing statistics about how the marketplace has changed in a very short time and why you should be part of this new marketing trend.
We spend countless late nights absorbing and applying the most cutting edge techniques from our neighbours across the pond so that our clients can positively benefit from our training and intervention.
If you are interested in attending one of our seminars, just drop us a line on info@theimagesgroup.co.uk and we will give you priority notices about these business-changing events.
Jim McRoy, posted from Royston Vasey
Our e-newsletter software is about to get a huge update
Posted by Gavin in Hints and Tips, Important Notice, Internet Marketing on July 7, 2011
The first thing you will probably notice is the new vertical split window. I’ve been using this version for a couple of weeks now, and it’s a huge improvement on the old horizontal split. Now you can see most or all of your email as you add content to it.
On top of the new layout, here are some of the exciting bits.
Put anything in a repeater
By far the biggest request for the editor was more flexible repeaters, and it was the first thing we built into this update. Now you can have a repeater with 6 images, no images, 5 titles, whatever you like. We can also add our own labels for each of these elements so you know what you’re updating.
What this really means for you is total design flexibility. We can now throw any template design at the new editor, and you can still easily add your content to it.
Design multiple layouts within the same repeater
This is probably my favorite new feature for the editor. Let’s say you want a repeater where an image is sitting on the right for the first item, but on the left for the second, then back on the right again. If we create a new template using the <layout> tag, you can easily have this feature in your email.
Add alt text to any images
Another shortcoming of the old editor meant you couldn’t add alternate text to any images added to their email content. Image blocking in many email clients makes alt text a valuable fallback when an image isn’t loaded and it’s now super easy for you to add or edit the alt text for any images they insert in their email.
About Gavin Cole
Creative designer at the Images Group. I spend a great deal of my day in Photoshop, Dreamweaver and the Webmaster Tools. Wing Chun Practitioner, part-time PC Gamer, Horror movie lover and a fan of technology & science fiction.
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