Archive for category Important Notice
Auto Tagging by Default on Facebook? How to Change Your Privacy Settings
Posted by James in Hints and Tips, Important Notice, Internet Marketing, Social Media Marketing on June 8, 2011
Our friends at Mashable have highlighted another area you should be aware of with the new Facebook ‘Autotag’ feature.
Read on….
If you have a bunch of tag-happy Facebook friends, you may want to read this. Facebook has been rolling out a facial recognition feature that makes it easier to tag friends in snaps, and it has introduced this feature as a default setting.
We first heard about Tag Suggestions back in December.
The feature basically means that whenever you’re offered the chance to tag groups of your friends in an album, Facebook will use its facial recognition technology to group similar faces together and automatically suggest the friend you should tag them with.
The option has been rolling out to international users over the past few months, and according to a report from Sophos, the social networking site has been making the facial recognition feature a default setting. Facebook explained the rollout in a post on Tuesday.
If you don’t want Facebook to suggest you when your friends go to tag everyone in that picture from last week’s naked mud-wrestling pool party, here’s how you disable the feature:
- Go to your privacy settings.
- Click “Customize settings.”
- Scroll down to “Things others share.”
- Find “Suggest photos of me to friends.”
- Edit accordingly.
A few Facebook users have quit the platform over this latest Privacy invasion, how do you feel about it?
Google’s Boost to ‘Local’ Business | Google Boost
Posted by James in Hints and Tips, Important Notice, Internet Marketing, Search Engine Optimisation on May 26, 2011
Search giant Google is raising the bar again with their semi-automated adwords campaign system ‘Boost’ scheduled to be launched very soon in the UK.
It launched in the US about a month and half ago, and early reports are encouraging – with a few caveats!
I can give you the positives almost immediately:
Location-based marketing
One of the key areas in all marketing is ‘Place’ and Google Boost addresses this in spades. If you want to deal with a local company, then ‘voila’ the little pin dropping on familiar territory should comfort you enormously. The new ad layout is simple and the whole thing is designed to persuade you to shop local.
Real Reviews
The warts and all review system is actually very good for your business!
The star review system encourages real people to leave their reviews. Nobody quite believes the gloss and glitter laid out on a website, so the social proof of external reviews laid out in an overall star rating gives you the real deal. Sure your problems might be highlighted, but every company has issues at some time and the averaging system will sort out the reviews fairly. to bad reviews is good then those little yellow stars become a Gold Star min.
Phone Number
Having your phone number displayed in Ads might just get you the calls you need without actually laying out any money – the ad displays and if the customer calls instead of clicking the Pay Per Click Ad, then that’s a bonus for you. Time will tell how well this works, but it’s a step forward from the traditional AdWord format.
Easy to set up and runs automatically.
If you have waded through setting up and managing Adwords then you will appreciate this; but do it wrong from the get go and it could cost you a lot of money.
The negatives? We are monitoring the US experience closely and will update you as soon as we have some definitive feedback.
If you would like to know more about Google Boost and how it could help your business, give us a call on 0191 5197278 or email us on info@theimagesgroup.co.uk with Boost in the subject line and we will get back to you with our guide to effective use of Boost in your local campaigns.
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