Despite all the hype and the major take-up of Social Media, don’t you think that this ‘new wave’ is creating a new breed of cybermugger, whose sole intent is to follow you around pushing unwanted goods and services at you.
Twitter now reminds me of the Soukh at Hammamet in Tunisia, where everybody, but everybody is pushing things at you, entreating you to buy. It can be a fun experience, but as every non-native appears to have ‘gullible tourist’ stamped on the forehead it can be very tiring when it happens street after street, day after day.
Almost every new Twitter follower comes with his own special brand of baggage – make tons of money, get 8 billion followers in a day, learn the secrets of life -you know the pack drill. This is the era of the 140 character bit.ly sell; no relationship marketing – just a mass-user development of the blipvert first lampooned by Max Headroom.
Blipverts are multiple marketing messages flashed in milliseconds at the target audience that subliminally cause them to react according to the message delivered.
This will be the death of Social Media Marketing; you can turn off your Twitter spam quite easily by unfollowing the offenders or by leaving the Twitterverse altogether.
About Gavin Cole
Creative designer at the Images Group. I spend a great deal of my day in Photoshop, Dreamweaver and the Webmaster Tools. Wing Chun Practitioner, part-time PC Gamer, Horror movie lover and a fan of technology & science fiction.
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