We talked about Backlinks last month, which is also included in this months topic (see point 2 below). This month we’re including a summary on what are the main factors that help increase your standings in the SERPs (Search Engine Results Pages).
The Top 10 Positive Search Engine Rankings Fators
1. Keyword Use in Title Tag
Placing the targeted search term or phrase in the title tag of the web page’s HTML header
2. Anchor Text of Inbound Links
Anchor text of the inbound link is one of the most concise assessments another person can make about what your site/page is ‘about’.3. Global Link Popularity of Site
The overall link weight/authority as measured by links from any and all sites across the web (both link quality and quantity)
4. Age of Site
Not the date of original registration of the domain, but rather the launch of indexable content seen by the search engines (note that this can change if a domain switches ownership)
5. Link Popularity within the Site’s Internal Link Structure
Refers to the number and importance of internal links pointing to the target page
6. Topical Relevance of Inbound Links to Site
The subject-specific relationship between the sites/pages linking to the target page and the target keyword
7. Link Popularity of Site in Topical Community
The link weight/authority of the target website amongst its topical peers in the online world
8. Keyword Use in Body Text
Using the targeted search term in the visible, HTML text of the page
9. Global Link Popularity of Linking Site
The better the linking site, the better the link
10. Topical Relationship of Linking Page
All links help – on topic helps a lot more overall.
Bottomline, if you have time to do only one SEO action on your site, take the time to create good titles for your pages.
About Gavin Cole
Creative designer at the Images Group. I spend a great deal of my day in Photoshop, Dreamweaver and the Webmaster Tools. Wing Chun Practitioner, part-time PC Gamer, Horror movie lover and a fan of technology & science fiction.
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