The doomsayers have it all figured; the recession is here caused by a multitude of factors with the focus on the sub-prime mortgage crisis in the US and by all the media hype surrounding the bank that you all have a share in - Northern Rock.
Dead Bug Kit
There is no doubt that there is a downturn in the market, BUT this can be more than compensated for by clever marketing and a bit of lateral thinking.
While profit is the big driver and for many creating extra profits means selling more, there are other ways to increase profits with your existing customer base. I will be posting hints and tips on our new website when it launches mid-March. But to stimulate your creative thinking and demonstrate how others are coping take a look at this successful business venture from the US.
“The Dead Bug Funeral Kit comes with a 32-page Illustrated Buggy Book of Eulogies with Ribbon Bookmark, Casket, Grave Marker, White Clay Flower, Burial Scroll, and Pouch of Grass Seed.
The Buggy Book of Eulogies contains 15 eulogies and 15 buggy illustrations for your Ant, Bee, Beetle, Butterfly, Caterpillar, Cockroach, Cricket, Doodlebug, Fly, Grasshopper, Ladybug, Lightning Bug, Praying Mantis, Spider or Stickbug. The poems are eulogies told by children who have lost their pet bugs to fate. Each book is handmade one at a time. The Kits are assembled by hand as well.
The Burial Scroll comes tied with a ribbon and deposited in the Casket. The Burial Scroll gives instructions for conducting burial ceremonies. Mourners may bury their loved ones outside in the garden or inside the tin box itself, filled with soil and planted with the grass seed provided.
We hope the Dead Bug Funeral Kit will provide some consolation. You may preorder this Kit for yourself or a loved one. We are working as briskly as we can to make these Kits, but there is a lot of grief in this world. And a lot of bugs. We appreciate your patience.”
That is the sales blurb that’s doing the trick – does that give you any ideas for your own business?
